The Brand Plan (1:1 consulting)

For small business owners who want to bring more consistency, personality and soul into their brand and marketing content but don’t know where to start.

Ready to step up your game? I’m here for it 🙂

Do you feel stuck or uninspired when it comes to writing for your brand? 

Having a clear strategy for your brand communication is SO important. 

It’ll guide you on what to say and how to say it. It will strengthen your brand identity, setting you apart from competitors and helping you to build more meaningful connections with your audience. And (this is a big one) it’ll make your life a hell of a lot easier, saving you time and precious energy! 

But not everyone has the budget to pay someone to create an all-singing-all-dancing strategy for them. That’s why I’ve created this affordable workshop+worksheet consultancy package to give you everything you need to nail your authentic tone of voice and create your own sparklingly clear plan for your brand communications.

How will The Brand Plan help?

Ultimately, this is about making space for you to focus on your brand, sharing my simple step-by-step strategy process with you and supporting you in creating your unique Brand Plan. I’ll help you to:

  • Get clear on your true brand vision and values. This should be the foundation of all of your brand comms.

  • Connect the dots between what you want and what your audience wants.

  • Define a unique tone of voice for consistent, personality-filled copy (so that what you say sounds more like you, actually) 

  • Generate a big bank of meaningful, engaging content ideas.

  • Feel positively inspired to make it all happen!

Sound good?

“Hannah's workshop helped me to really unpick what brand message I am trying to convey and understand my brand values and target customer. It opened my eyes to the power of language and tone too, giving me the clarity I needed to write the copy for my new website.

Hannah went through every stage so thoroughly and made sure I understood each of the questions and tasks so that I felt confident to work on this independently. The workbook we created together will guide me and keep me on track - such a useful tool!

It was worth every penny and I am so grateful for all the wisdom and expertise Hannah has shared with me.”

— Emily Bray, Doula

How it works

To create your Brand Plan, my consulting uses a super helpful yin-and-yang mix of: 

Emotive-led journaling to help you get to know yourself, your vision and your values better. Because all of your brand communication needs to be aligned with you and why you’re doing this in the first place. 

And process-led strategy with actionable steps to help you to more deeply understand your audience and create a tone of voice and marketing content plan that feels authentic to you. I promise I’ll keep it all down-to-earth and straightforward too (with minimal branding jargon!).

You will get:

  • A face-to-face workshop with me (2-3 hours), preferably in a lovely coffee shop but a Google Meeting will work too. 

  • A tailored worksheet to help you map out your strategy.

  • A follow-up support session with me (1-2 hours), where we can discuss the outcomes of your work and you can quiz me if there’s anything you're feeling unsure of. This’ll hold you accountable too, giving you the (often much-needed) kick-up-the-bum to get this done.

  • Your Brand Plan! You’ll end up with a crystal clear document that’ll become your comprehensive go-to guide for copywriting and content creation. Plus it’ll form a solid brief for writers, designers, photographers or anyone else working with you on your brand. 

  • A renewed sense of enthusiasm and energy. A happy side effect, I reckon. It’s wonderful to see my clients light up when their brand direction feels right 🙂

Cost: £350

This is for you if…

  • You don’t feel confident when it comes to writing for your brand.

  • You’re short on ideas or inspiration for what to post on Instagram or share on your newsletter.

  • You’ve had the same website copy since you launched and it makes you cringe to read it back. Maybe it’s too formal or too try-hard. Or maybe you can’t put your finger on it but it just feels ‘off’.

  • You’re not reaching enough of the right customers.

  • There’s no consistency between the tone of voice on your website and your marketing channels… but you don’t know which one is actually right for your brand.

  • You’re about to hire your first marketing person or copywriter and you don’t have any clear guidelines to give them.

  • You’re ready to commit to growing and improving your brand and content - but just need a helping hand to get there!

  • Or all of the above (I’m not judging!)

“The Brand Plan exceeded my expectations in terms of providing total clarity on who my ideal customer is, that I can add the most value to and ultimately help the most. It also helped me understand more about myself, my values and the tone of voice that is most congruent to who I am, what I represent & that will help me attract and communicate effectively with my ideal customer.

Anyone that is thinking of working with Hannah on 1:1 consultancy definitely needs to get cracking! I think it’s an absolute no-brainer and as well as any new businesses I start, I’m also going to run this exercise with Hannah on my other existing businesses.

Hannah is amazing and has the unique skill of being able to get the gold out of you, that it sitting just below the surface, help you clean it up and present it to the world!”

— Murat Haykir, Founder of HMO Agency Blueprint

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FAQs

  • If you’ve already set up a functioning business (or you’re planning to), then yes, you absolutely can. This stuff isn’t rocket science. You just need to know the process and how to connect everything together in a way that’s simple to understand and easy to implement - and that’s what I’ll teach you. As long as you’ve got a little creativity in your bones and the drive to make your brand better, you can do this! ❤️

  • Get in touch with me on hello@hannahbevan.co.uk letting me know your preferred dates and times and I can let you know what slots I have available.

  • This is up to you. If there are specific questions you want to ask me, you could write these down. If you’ve worked on some brand strategy previously, you’d be welcome to dig this out to share with me. Or, you can turn up to our workshop empty-handed with no prior prep and it would still work just fine!

  • Your note-taking weapons of choice! I’ll be sharing a worksheet that’ll form the basis of your plan after our workshops. But you’re likely to be writing down lots of ideas and tips as we go, too.

  • If writing is something that causes you a lot of stress and wasted effort, it is probably wise to get some help on this front. That being said, even if you’re not the main person writing for your business this would still be a super valuable exercise to help you gain a strong sense of direction for your brand messaging and content.

  • Yes! As long as your main language is English and we can work out scheduling a workshop that works with the time difference.

  • Yes. The concept will be the same but the charge may be higher, depending on the needs and structure of your business. Get in touch and we can arrange a time to chat: hello@hannahbevan.co.uk

  • I normally ask for 50% of the total amount to secure your booking (so in this case, £175). The remaining 50% would be invoiced upon completion of the follow-up session.

Want to know something else? Just send me an email on hello@hannahbevan.co.uk and I’d be happy to help you out.